Digipak Editing

We handed our final cut of the music video in on Wednesday so the next thing our group needed to create was a digipak (cardboard cd package), we completed the photo shoot a month ago so all we needed to do was decide which images we were going to use and how we were going to set it out. Because we used pink and original coloured leopard print through the shoot we decided that one side of the package should be an original leopard print theme and the other side pink, this would mean that two photos from each section would be included either side with the original backgrounds in the middle, also because we used these patterns throughout our music video it linked in well and shows that we thought about how we could link in all of our products together because we hopefully will keep the theme running through the advert and any other promo marketing we create.

Because I rarely buy cd's anymore I was unsure about what a digipak looked like, however after I familiarised myself with the layout the plans came together quickly. After downloading a template me and Sophie attempted to put each image into each box however because we had taken some of the images portrait they would have to be cropped down to fit into the box perfectly, this was unexpected because we didn't realise that the set out would be all landscape so instead of cropping the full image down we just shrunk them and added another version of the background to the cover to make sure when we rubbed out the original image there was something behind it. This wasn't what we had hoped the digipak would look like but because we had a "plan b" it all came together. In our last lesson of Media before Christmas break we got every background section put into place and one image shrinked and positioned correctly but we know exactly what our objectives and aims are for when we return. I believe because our digipak includes elements from the music video it shows we have considered a variety of marketing prospects but also popularity of the video because if this was a real pop star scenario they want to make videos that sell and any extra creations will go on top of that and I hope if we stick to our plans the final outcome will be special.