Digipak Editing - January

Before the holidays we put all of our pictures into each section of the digipak template so all that was left to do was be certain that they were all the same dimensions before adding any extra elements such as text because getting the images the correct size to fit in the allocated box took time as the spines also needed to be thought about, because if I want a high level grade extra finishing touches need to be added to make it look much more professional. So adding text (artist name, song title and record label) will add to the brand identity especially if I use the same text (werewolf). So in today's lesson my main goal was to make sure that all images where in the correct positions with correct space between each for the spines to make it look believable but also start adding elements which would instantly make the digipak stand out to our target audience, the artists name and the chosen song we have created the video for. The first thing I did was fill in spaces which needed to be coloured dark grey for our spines as some sections of the digipak wouldn't have linked otherwise however when I selected the box tool and then the fill tool nothing was happening until I realised the layer for the template was locked and when I unlocked I completed this part of the task relatively quickly. After putting everything perfectly into place there was some parts I thought could of looked better for example our front cover contained two halves of our main character's face and as a group we decided it would be better to only use one half so there would be more room for our text as we need to let the buyers know who this artist is and what the song is called so they can make there own impression and if we left the other half in the text would either be too small to see or overlapping our main character's face which would take the attraction away from her because she is supposed to be the main element throughout our digipak as she is the character that is used the most in our video, creating this links shows we have thought outside the box.

When the small changes where made I then added in the text to the digipak which consisted of the werewolf font which we downloaded previously to make sure it was available exactly when we needed it, we decided to use the same font throughout our digipak to create a brand identity so the Artists Name KESHA the Song Title CANNIBAL and each of the tracks from the album ANIMAL/CANNIBAL where shown in the werewolf font we also used the colour scheme of white because it's simplistic and professional but it's also the only colour we thought worked with our busy backgrounds in each section as we did try red to link into the "cannibal" theme however it looked slightly tacky and didn't represent our brand in the way we were hoping. Then added in a bar code to make the digipak look slightly more realistic which I re sized to fit in with the dimensions of the corner section where I placed it. Finally at the end of the lesson we just had time to come up with a name for our record company and because cannibal is seen as a vicious creature we thought "Rawr Records" had a positive ring to it and linked into our brand identity as it has some meaning to the song title however we decided to change the font to (Katy Berry) to ensure there was no mix up between the linked layout.