Thursday 5 January 2012

Digipak and CD Template Final



In today's lesson I spent the full time adding the marketing information onto the cd template which is separated from the digipak as we want the examiner to see our design up close as it's hard to make out in the mock up. The first thing I needed to do was write out the artist name and song title and alter the size shape and position of it which took a while till I thought it looked strong enough to be on a cd template, I decided to put the artist name bigger than the single because she is the most important feature as without her no music would have been created so viewers need to see that. The song title was very hard to position because it had to stay in the white due to brand identity you couldn't see it on parts of the template as the image was too bright so the only place you could see it worded clearly was underneath the artist name however now it's a finished product I wouldn't have put it anywhere else. The hardest thing to position was the copyright information as I used the arc tool to arch the writing one way so it would flow around the edge of the c.d however getting the percentage correct was tricky as it fitted on one side but the other was too high so it resulted in me using the transform tool and dragging it around myself until it fit. Finally I added the company logo as that is also part of the brand identity so fans can instantly see who the artist is signed by and if they want to find any extra information about them out, they can look into it further.

Below you can see the finished version of our digipak, because I have posted the last couple of days talking about how we had created it step by step there is not much else for me to discuss only that on Monday's lesson we are going to create a mock up of the digipak to see how it would look if it was sold to our target audience which will then show us as a group if we would of needed to change anything for the better or improve on any elements. But the fact we have used two patterns that exist in our music video throughout shows we have thought logically during the planning stages of our digipak and it's paid off when viewing the final result.

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