Calvin Harris - Bounce Video Analysis

This music video is known as a distuncture because it totally ignores the meaning and the lyrics of the song and creates a video that has no relevence to any of it, but somehow this video works well and the techno tunes determine its high quality because of the artist's success. The video mainly features a man taking to the streets and at every chorus him breaking into a dance routine which is very unexpected but keeps the audience glued to see what is going to happen next. Also because the dance routine doesnt look highly choreographed it adds more of a fun factor to the video in the way that the actor who is the "main character" throughout doesn't take himself too seriously and is another reason why viewers will want to carry on watching.

The overall sound of the song is very "game console" in the way each beat is signified in a high pitched quality but for this reason viewers could think it was quite a childish kind of tune and something that this artist has never done before so have went agaisnt it wereas others could think it was good he was trying something different and enjoy the uniqueness of the song, half way through the beats start to get louder and faster and then it indicates a dance/rave kind of tune and features crowds in the video which tells the story about the actor dancing alone to the music throughout the video but then when linked to such a big crowd they are all enjoying it together, which makes me think that its going to be a dancefloor tune that is going to be remembered because its so distinctive.

Because Calvin Harris is a techno artist not many people who like for example death metal or folk music may have heard of him so because he is slightly low key to many artists he doesnt really portray that star image potential but because he's song creations are so broad and memorable to many he wouldnt be forgotton and he's outlook on he's videos show that he doesn't want to be one of those artists who fade into the background.