Rihanna - Only Girl In The World Video Analysis

The sound element of the track is consistent throughout, but it doesn't make you think immediately about a type of music or genre but it's a very catchy tune and its very loud and dramatic which instantly means its going to be memorable for the viewers compared to a slower song which could take alot longer to sense the meaning of it or enjoy it as much. At the beginning of the video a soft wind sound is played showing the artist spinning around in a surreal looking place so makes viewers feel like they are in another world but also the video gives off a very positive effect because of the use of colours (pink and red) which are very girly and also the summery surroundings make the video very fun and enjoyable to many different audiences.

The chorus is when the beats really kick in as they get alot louder and faster and they also seem to jump around and repeat alot but this works well for the type of song the artist has created.
Also at the beginning of the video there is a montage of different camera angles and different scenes that the artist is in to make it more interesting to the eye and show the diversity in the editing techniques, although its not as outstanding as the rude boy video it still has elements that are up and beyond what average music videos intake such as the beautiful locations and the range of camera angles showing the beauty of the artist herself.

I believe the narrative of this music video is the artist portraying the fact that she is in a world on her own which is not a place you would usually link to being a setting for a song with such a strong message. The artist is saying that she wants someone who she maybe in a relationship with or thinks a lot about to make her feel like she is the only person he/she would think about in the world maybe by showing their love or affection and I think this is shown well throughout the video because she is the only person included in it so means she is the main focus and the different scenes she is shown in are very adventurous one scene showing her up in the clouds on a large swing gives the idea being up there she would be away from anyone else that could get involved in the experience between her and her lover. Also at the end of the video she is shown jumping around maybe even celebrating with a firework background giving the viewers the idea that she has accomplished what she intended to do and the meaning behind the ending could be if you want something from someone so much and you show them then you could have a positive ending.

By visualising the video the viewers would link it to Amplification because although some parts of the video link back to the lyrics other parts have no relevance at all which shows the director Anthony Mandler put he's own stamp on it and he's outlook on the video suggested he wanted to make the video as simple as possible but with exaggerated scenery to make her look like she's in a surreal place almost like "something from a postcard". The main lyrics that link to the video completely are "only girl in the world" while the artist is shown alone in this unreal place suggests she is the only one there which works really well.

The technical aspect of the video doesn't look like it would of had much editing done to it meaning it would change a lot of the recording footage like some of Rihanna's previous videos including Umbrella and Whos That Chick? Only girl had actually been filmed in those unreal landscapes and the artist did actually wear those outrageous outfits so all that would of needed to be considered in the editing stage of the video would of been clipping some parts of the video and adding them to the montage at the beginning as well as repeating parts of the video to go along side the fast paced beats of the songs catchy chorus. Also the extravagant fireworks at the end may have been added by editing or maybe just copied so they lasted a lot longer throughout the final scene also brightened so it caught the viewers eyes. Finally the recording team would of filmed each scene numerous times so the most important part of the editing technique would be finding the best recording and cropping it to fit exactly with the timing of the video, its a crucial part but the end result shows how much time and effort has to go into such a huge scale of a music video from such a well known artist like Rihanna.