Magazine Advert Analysis - Marina And The Diamonds (The Family Jewels)

This magazine advert is for Marina and the Diamonds. The main image that is used in this advert is of the artists and the image is quite large so that it takes up most of the advert. This is because her face is recognisable to fans of her so it will catch their eye and make them interested to read the rest of the advert. The colours that have been used on this advert and not very bright and this does not make the advert stand out or eyecatching, it also does not reflect the artists personality, as her videos tend to be quite bright and colourful. As well as the large image of Marina, there is also a smaller image of the CD cover, this is so that if people want to buy the CD they know what it looks like therefore it will be easier to find. The title of the album is also used on the advert and this is in a pink, which is different from the rest of the text so it stands out. It also shows up against the duller background. The advert has quite a vintage feel to it by the vintage wallpaper used in the background. The artists name is in a handwritten style in large writing and this makes it seem more personal and stylish than a basic text. The large image of Marina is very glamorous but also quite seductive which applies the male gaze theory and makes this advert appealing to men. the relationship between the text and images show that the vintage theme is used throughout the advert. The singles that are already released are in a bold text and this makes people who are familiar with the songs perhaps want to purchase the CD.