Elements used in digipaks and adverts are usually very similar especially if they are both promoting music. The most obvious element is the artist/band's name and also the title of the album they have released so customers/fans can recognize who they are, but also take into account the album name if they want to purchase it. They also both usually contain pictures of the artist as you can see in this digipak the artist is all over each page but looks completely different showing her unique and grungy style. Some contain quotes from other record labels and press (mags and newspapers) to help promote the album and make more people want to buy it but this digipak doesn't, but Im sure on the back page in the small print the artist's record label will be clearly shown.
Across the 6 sections of this digipak the artist is featured on each one, but in every one she has a different look (outfits) but they still relate to her "rockchick" and "rebel" look well because she incorporates her own personal touches like the glitter that is splashed over each page to make it easy on the eye for viewers. The colour scheme throughout the digipak is mainly dark but the glitter and the props eg American flag and bright spotlights add the unique factor to the creation. The overall concept of this digipak I believe is very arty especially the front cover showing Ke$ha with two different sides to her face which could be indicating that she has two sides to her personality and maybe the reason why she has so many fans. One side linking to "Animal" and the other "Cannibal" showing she could be sweet and sultry but could turn feisty and vicious if she wants too, this is an element to the artist which makes her so different.
The font/text used is mainly glitter related to again show the artist's personality but also add abit more "bling" to the boring cd cover and put her own stamp on it, also the writing looks as though its just been written free hand and transferred onto the album, even the song list looks really rushed but it works well with the overall layout of the digipak because everything is spread around and nothing is perfect which is what I love about Ke$ha. Some of the writing is also displayed on a slant which adds composition to each section too. I think the overall digipak itself is really fun and eye catching and would make her album alot more easy to sell because of the brilliant and professional elements included aswell as her own personal touch added in some parts.
This digipak is the one I believe has a perfect relationship between the text and the images because throughout each section of this digipak both the text and images contain glitter and sparkles so they contrast well and make the digipak alot more eyecatching. Also the images show off the artist's wacky fashion sense and the text compliments them well by being posistioned in all different places on each of the sections, which looks slightly messy but links back to the way in which the artist is seen by the public eye, for example she dresses in ripped clothes and doesn't look like she has washed in days sometimes but that is exactly how people perceive her and it doesn't affect how good her music is. The album title "Animal/Cannibal" means the artist can be seen in two different ways and by cutting the photo in half the cannibal could be her alter ego.
The messy layout including the explosions of colour and glitter and the outrageous outfits and make up do relate to the dance/techno genre of music that the artist is from, also the images that are used reflect Ke$ha's personality which is wild and feisty. The only signifier for this artist to separate her from any other in her music genre category is her grungy and "trampy" look and also her motives and themes that occur through all of her videos.
The main audience for this artist could be a variety of people, firstly it could be girls/women of any age who look upto her and see her as a role model because her songs do have alot of meaning behind them even though they are dance videos. Also she may have a large men fan base because of Laura Mulvey voyerism theory which means women's sex appeal is shown through the perspective of the camera.
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