Digipak Analysis - Katy Perry (Teenage Dream)

This is the digipak for Katy Perry's 'Teenage Dream'

Throughout the digipak you can see the common theme of 'candy'. This can be seen by the CD designs being a donut and swirly like a candy cane and the images of Katy laying on a candy floss cloud. In the top image you can also see her wearing a crown of sweets. On the track listing some of the letters have been replaced with sweets and this keeps in with the theme of the digipak.

This represents Katy as having a sweet personality and also represents her as being quite innocent, however the fact that she is naked on the front cover contradicts this. The digipak ties in with the genre of music as it relates to her style of music and also gives the audience the idea that her music is not serious and is more on the fun side.

The digipak appeals to a wide audience, the colours are mostly pinks and blues which is quite girly and the theme is also more targeted at females and this theme and colouring could appeal to a younger audience. The fact that she is naked on the front cover could appeal to males as it is quite provocative. The red colours on the digipak not only tie in with the theme but also could represent seductiveness and passion.

The iconography represents the overall image of Katy Perry as it ties in with her video for 'california girls' which has the same theme. This will make it more appealing to fans of her who feel that they have a sense of shared knowledge and it also shows how the candy/wonderland theme may be becoming a signature of hers.