The Saturdays - Notorious Video Analysis

The sound at the beginning of this video is quite robotic and futuristic in the way that the singers voice has been manipulated to go very high pitched, this also could of been an overlay of many people's voices together but I believe the reason for this is because the band are situated in a lift but other than that I don't believe it has any relevance to the meaning of the song or video the band or director may have just decided to add a unique element to it. The rest of the beats of the song are exactly what you would normally associate with this type of band as most of there songs have an upbeat tempo which would be usually played in a club and get everyone dancing because of its catchy beat. A club is the main thing I do visualise when listening to this song and the only reason I think that is because of it's technological advancement which has been done through the editing stage makes it slightly different to what these girls normally done and means they are more up to date with the technology around today. Echoes are used a lot through the song to enhance each singers voice and make them stand out from the others in the band but also means they can expand there vocal chords in different ways rather than just singing verses, the usual echoes have been dragged out a lot longer to add again a futuristic element to the song and it works very well with the concept.

The narrative of this song is the most interesting out of every song I have analysed because its quite in depth and tells a real story that the band want to get across as the word notorious is linked to the media side of things and genuanly talked about by the general public, which is believed to be true. So each of the member of the band are trying to get the point across that they are "notorious" and go along with what the media say about them. There attitude is portrayed strongly also to show the meaning that whatever they say about them they dont care about. They are first shown in an elevator with smart office clothing on which shows a different side to them compared to their other videos this tells a story of them from day to night.

The dance moves are also very futuristic like the overall sound of the music with alot of pauses throughout to make them look more 3D and "in your face" but they work very well and the dance scene in the club on the top floor of the office is the best part of the video because it shows the girls each unique dance moves along with professional dancers how flew in from America especially. The lyrics and whole meaning of the song I don't believe are shown at all in the video, which means disjuncture is used as they are ignoring the song completely when creating the video. I believe the girls in the band has that star image in their fans eyes so they need to keep themselves popular by creating videos that many of the fans link to them, so although the video has no relevance to the actual meaning of the song, fans will still appreciate it because it's from one of their favorite bands and doing their usual dance routines and wearing the same sort of revealing clothing means they will find it more enjoyable and the song will stick with them because of how unique there style of video is.